3B Fund Development Group is a consortium of experts who are uniquely positioned to help senior living communities identify and implement fund development programs. 3B was founded in 2009 in response to the economic challenges that CCRCs faced in the marketplace. The partners –Jean Bacon, Sharon Brooks and Jeffrey Byrne – believe that fund development can be instrumental in protecting communities, protecting residents and protecting the exceptional lifestyle that CCRCs offer.

Since its inception, 3B has begun work with several clients and is at the preliminary stage of each campaign. 3B’s partners have worked collaboratively in the past as well, though under the umbrellas of different companies. Jean Bacon (Bishop Spencer Place), Sharon Brooks (SB&A) and Jeffrey Byrne (JB&A), who are now the 3Bs, worked collaboratively on the Bishop Spencer Place Capital Campaign. Bishop Spencer Place is the only CCRC located in the heart of Kansas City, Missouri and the team, along with the community’s management, effectively raised $6,000,000 to finance a $40,000,000 expansion.

Individually, the partners and their respective organizations have decades of experience in the senior living industry. Jean Bacon served as the CEO of Bishop Spencer Place for 22 years and led its internal team and consultants to an effective Capital Campaign (mentioned previously) and subsequent development. Sharon Brooks and SB&A, a full-service marketing firm, have successfully marketed hundreds of CCRCs nationwide and abroad, and have worked on capital campaigns both large and small in scope. Jeffrey Byrne has worked as a fundraising consultant on numerous senior living projects including Armour Home (a $4,500,000 Capital Campaign) and Cabot House (also a $4,500,000 Capital Campaign), in addition to his work in a variety of other sectors including health care. All three members of the 3B organization bring their experience and the capabilities of their larger teams to bear on 3B projects. This extensive cadre of experiences allows 3B to offer a wide range of services and expertise to its clients.